I'm not only a motion designerI'll be your performance partner

I’m Lyon, a motion designer obsessed with clarity.

In a world of short attention spans, founders don't need just 'pretty animations.' They need performance-driven assets that explain their product, evoke emotion, build trust, and drive conversions.

Lyon Liu - Performance and Motion Design Partner

SOLUTIONS

Built for Growth.

01/Top Funnel

Hype, Awareness

Marketing Videos

Best for evoking curiosity & capturing awareness.

Teaser: 3-10 seconds high energy-social hooks for stories/reels that creates a presence.

Product Reel: 30-second trailer optimized for generating initial sign-ups and buzz.

02/Middle Funnel

Demonstration, Conversion

Product Demos

Best for showing exactly how your product works.

Hero Video: 60-90 second walkthroughs that simplify your UI and show users how your product solves their pain.

Explainer: 90-120 seconds, complex product breakdown.

03/Bottom Funnel

Clarity, Retention

Onboarding Assets

Best for boosting activation & daily retention.

Feature Walkthroughs: concise (in-app) tutorials for help documentation.

Micro-Animations: engaging in-app gif-style clips

Pre Funnel

Consultancy, Consistent branding

Strategic Partner

Best for laying the foundation for consistency.

Visual Style Development: bespoke motion design system/guidelines

Performance Consulting: Analyze your current funnel and identify the most valuable video asset to build.

THE PROCESS

From idea to launch.

Intake & Strategy

We hop on a call to define your KPI's. Who are we talking to? What action should they take? We define the goal and core message before moving forward.

Script & Storyboard

We draft the script and sketch out the scenes. No surprises. We lock in the visual style and narrative flow before moving pixels.

Animation & Sound

This is where the magic happens. I bring the static designs to life with smooth motion and custom sound design to drive the narrative.

Delivery, Feedback & Launch

I send you a concept to review. After incorporating your feedback, I deliver the final high-res files ready for upload. You launch your product with confidence and start converting.