Making investing feel less complicated
Many people want to start growing their money but feel overwhelmed by difficult financial jargon and messy trading apps. The challenge was to create a in brand style video that catches attention immediately, explains the unique features, and shows that you don't need a lot of money or a vast amount of knowlegde to start investing in your future.
Showing how simple it can be
I made a product video that addresses how bunq brings banking and investing together in one easy-to-use app. It high lights features like personalized ETF baskets, automatic spare change round-ups, and three months of fee-free trading to lower the barrier to entry. Staying true to banq's visual identity was a huge priority throughout the project.
The Proces
01. Research & Scripting. I started by analyzing bunq's website and Instagram to fully get a feel for their brand style. Based on that, I wrote a script built out of a strong hook, key features, and a clear call to action.
02. Voice Lines & Storyboard. I iterated on the voiceover lines to make them sound natural and mapped out the entire visual flow of the video in a storyboard.
03. AI Voice Integration. I spent time testing and integrating AI voice generator tools into my workflow, figuring out how to tweak the script to get the most natural-sounding voiceover result.
04. Assets & Animation. I created the visual assets and started animating. During this phase, I did a lot of testing with prompt engineering and AI video material for specific scenes, leaning into the artistic side of AI with things like 3D imagery and animation.
05. Sound Design. To finish it off, I added background music and custom sound design to give the animation the right energy, rhythm, and impact.
Analyzing the brand and writing the core script structure.
Iterating on voiceover lines and visual layouts.
Integrating AI voice generation into the animation workflow.
Creating assets and experimenting with artistic AI video clips.
Adding music and custom effects to bring the video to life.
OpenAI Timeline feature
