Introducing OpenAI Timeline.

Designed and animated a concept product launch video for OpenAI, introducing a fictional feature called Timeline. Merging intentional pacing, typography, and AI imagery.

ROLE

Concept Development, Motion Designer, Visual Director, AI Designer

DELIVERABLES

Product concept video (50s)

INDUSTRY

Tech / AI

YEAR

2026

Translating chat fatigue into clear visual steps

Current chat interfaces rely on endless scrolling, making it hard to track progress or revisit ideas. I introduced Timeline: a concept that turns conversations into a clear, structured path. The focus was on communicating this shift quickly and intuitively through motion.

I challenged myself to create a product launch video that closely matches the style of OpenAI; focusing on similar pacing, clean cuts, minimal visuals, and a clear, structured narrative.

Showcase of chat scroll frustration and the Timeline solution
Figure 1. OpenAI timeline feature

OpenAI imitation and narrative execution

After defining the concept, I focused on a clear narrative structure, studied and applied OpenAI’s motion style, and expanded my use of AI within my workflow.

Visual asset from the OpenAI Timeline concept video
Figure 2. AI scenery cuts in the style of OpenAI.

The Proces

01. Product Concept. Identified a UX pain point and defined a clear product concept.

02. Concise Narrative. I drafted a narrative following a straightforward structure: Problem → Question → Solution. Ensuring the message is clear.

03. Style & Motion Research. To make the concept video feel like a real OpenAI asset, I researched their motion guidelines, focusing on specific transitions, typography timing, mesh cuts.

04. Shot List & Storyboarding. Next, I mapped out a shot list purely focused on clarity and pacing. Each transition was designed to seamlessly connect the problem statement to the UI solution.

05. Animation & AI Imagery. Used dynamic typography, mesh cuts, and custom sound design, while using AI for specific visuals.

Concept Development

Defining a concept

Narrative Mapping

Structuring the visual script and user problem.

Motion Language

Analyzing OpenAI transitions and brand styles.

Shot List

Drafting precise cuts to maintain high viewer retention.

Animation

Handcrafted typography combined with AI imagery.