Lyon Liu, Founder of LYOM

Lyon Liu

Freelance Motion Designer & illustrator, Founder of LYOM.

From the first idea to final delivery

My creative process and the services I offer to make your story move.

MY SERVICES

Here’s what I offer — got an idea that doesn’t quite fit the list? Let’s talk anyway.

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Explainer Animations
Clear, concise animations that make complex topics or services easy to understand.

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Product Animations
Visuals that demonstrate the functionality, features, and benefits of your product.

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Event, Campaign & Launch Animations
Motion visuals for product launches, campaigns, events, or branded teasers.

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Animated Ads (Paid & Organic)
Short, conversion-focused animations for ads on platforms like Meta, YouTube, and Google Display.

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Social Media Content
Scroll-stopping reels, stories, and short promos for Instagram, TikTok, LinkedIn, or X.

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Brand Identity Animations
Short motion pieces that powerfully express your brand’s story, mission, vision, or logo.

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Internal Communication Videos
Visual explainers for onboarding, training, or internal communication purposes.

MY CREATIVE PROCESS

The steps that shape your project.

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Kick-off Conversation
We’ll briefly discuss the idea, goals, and the kind of animation we envision—plus the approach that fits best.

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Script & Style
Together we shape the script and gather all creative elements: logos, colors, typography, and visual direction.

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Storyboarding
I create a storyboard with scenes, motion direction, and supporting text clarify the visuals.

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Design & Illustration
I design visual assets and explore which illustration style fits your brand and message best.

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Voiceover & Animation
If needed, a voiceover is recorded. Then the animation phase begins—where everything comes to life.

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Sound Design
I add music and sound effects that enhance mood, rhythm, and emotional impact.

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Delivery & Feedback
You’ll receive a concept to review. After your feedback, the final version is prepared and ready to publish.

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Communication
Throughout the process, you’ll get clear updates during key stages—so you’re never in the dark about what’s happening or what’s next.